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Kevin Harrell's avatar

I struggle with it too. One tool I came up with is to ask a question. Most stocks are very liquid so view them as cash, cause you can sell and you have cash. So instead of focusing on the movement of price ask this question: If I didn’t own the stock and I had cash, would I buy it today? If yes, then don’t sell it even if it has pulled back. Of course if the story changed your answer is probably NO. You sell.

It is just an effort to eliminate emotion and truly look at current price compared to conviction or your FV of the company.

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Joey Carabetta's avatar

Great article, I struggle with the emotional aspect of investing, this helps makes sense of it. Thank you

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